New Sales. Simplified.

Mike Weinberg

Language: English

Publisher: AMACOM

Published: Sep 15, 2012

Description:

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to:

Identify a strategic, finite, workable list of genuine prospects

Draft a compelling, customer-focused "sales story"

Perfect the proactive telephone call to get face-to-face with more prospects

Use email, voicemail, and social media to your advantage

Overcome—even prevent—every buyer's anti-salesperson reflex

Build rapport, because people buy from people they like and trust

Prepare for and structure a winning sales call

Stop presenting and start dialoguing with buyers

Make time in your calendar for business development activities

And much more

Packed with ...